Trusted by backed startups

Your ideas, turned into design and products.

Apps, brands and physical objects. I take an idea from the first sketch to the file your dev team, or your factory, can build from.

Work with me Explore design projects
7+ years in product design Clients backed by Y Combinator Clients raised over 5M€ From MVP to full-scale SaaS
5M€+
raised with decks & landing pages
7+
years in product design
YC
backed clients
100%
remote, senior-led execution
Design projects

Work worth explaining.

Designing products people wear, use and interact with.

Explore Snapshots
AI Design & Prototyping Product Experience Design / Redesign 3D modeling & rendering Investor Pitch decks Logo, creative direction & Identity Landing Pages

The design concepts and prototypes in this showcase are either original explorations or client projects. Some third-party elements may appear for illustrative purposes only, and all rights to them remain with their respective owners.

Loïc Le Lay, product designer
Meet your new design partner

I'm Loïc Le Lay

A product designer with 7+ years in digital: high-end mobile and web apps, from early MVPs to full-scale SaaS platforms. And, more recently, physical products, taken from the first sketch to a factory-ready tech pack.

I work closely with founders, tech teams and manufacturers, turning bold ideas into products that survive contact with the real world: the user, the codebase, the production line.

Working remotely, from Corsica, France
Work with me
“

Design doesn't have to be random AI sorcery, but good design sure works like magic.

How I work

Brief. Design. Deliver.

One process, whether it ends on a screen or in someone's hands: ground the brief in the market, explore wide, then hand over something a dev team or a factory can build without guessing.

Brief

Set the direction

We fix the target before the first line: positioning, audience, price point, and the standard it has to meet. I tear down the competition, screen by screen or seam by seam, so the brief is grounded in what already exists.

Design

Explore & curate

Wide exploration, then a hard cut. AI and industrial sketching open several directions on the same spec; taste keeps the one that ships. You judge on renders and working prototypes, never on descriptions.

Deliver

Ship & grow

The document that actually gets built: dev-ready Figma for your engineers, or a tech pack with material stack and construction for your factory. Then the support to keep it right as it evolves.

Testimonials

They love and value design

Loïc brought clarity and depth to Trendex, both visually and strategically. His work on our branding and UI/UX shaped a product that feels intuitive, modern, and engaging, not just to users, but also to top-tier stars and partners.

AB
Andrea Bonapersona
CEO & Co-founder @Trendex

Loïc quickly assessed our needs and provided solutions tailored to our engagement challenges through UI/UX. A strong creative vision backed by fast and concrete execution. I highly recommend him.

AO
Aurélien Onimus
Venture Builder @GoodBarber

Loïc delivered an exceptional logo that exceeded our expectations. At the expo, it truly stood out and became a real talking point. Professional, creative, and highly recommended.

MP
Maxence Pastor
CEO @Yourcall
FAQ's

Frequently Asked Questions

We have a dev who uses Claude to design. Do we still need a designer?
A dev prompting an AI tool can produce screens. What they can't produce is direction: knowing which of ten outputs is actually right for your users, your brand, and your conversion goals. I bring the taste and product judgment that turns raw AI output into something that ships and performs.
We already use v0, Lovable or Cursor to ship UI fast. Why add a designer?
Those tools give you speed. They don't give you a point of view. I use the same AI leverage to move fast, then apply 7 years of product design to make the result feel considered, on-brand and genuinely usable, the difference between "looks AI-made" and "looks like a real product."
Isn't AI going to replace designers completely soon anyway?
AI replaces the production, not the judgment. It generates more options than ever, which makes taste, curation and direction more valuable, not less. My workflow is built around exactly that: AI for volume, experience for what to keep.
Why does great design really matter for my business right now?
Design is how trust, clarity and conversion get built into your product. In a market where anyone can ship a generic AI UI, a product with a real point of view is what makes users stay, investors lean in, and revenue move.
How is this different from just prompting an AI design tool better?
Better prompts still give you options, not decisions. The value is in interrogating every output, refining what's promising, discarding what isn't, and structuring it into a coherent, dev-ready product. That's the layer AI doesn't do on its own.
What if we already have designs or partial AI-generated work?
Perfect starting point. I can audit, refine and elevate what you have: keeping what works, fixing what doesn't, and giving the whole thing the consistency and polish it's missing.
How does the collaboration actually start?
A short call to understand your product, goals and timeline. From there I scope the work, send a clear quote, and we get started, usually within days.
Can you work with our existing design system?
Yes. I work inside your components, tokens and conventions when you have them, and can help extend or tidy the system where it's needed, so your devs get files that fit straight into your codebase.
What's your availability and how do you work remotely?
I work remotely from France with founders and teams across time zones, async by default, with regular checkpoints. Availability is limited to keep quality high, so the earlier we talk, the better.
What does a typical project cost?
It depends on scope. Day rate starts at 700€, most fixed-scope projects (deck, landing page, identity) are quoted upfront after a short call. No surprises.
Let's build

Tell me what you're building.

Work with me