What I design, for founders and product teams.
I'm Loïc Le Lay, an independent product designer with 7+ years in digital, working remotely from Corsica, France, in English and French. I design apps, brand identities, investor decks and landing pages for startups, YC-backed ones included, and I build real, testable prototypes with AI on top of the design.
Pitch decks & landing pages
The deck and the landing page are what investors see first. I design both, as one story.
For Trendex, a YC-backed sports platform, the decks and landing pages I designed went with a €5M raise. For Yourcall, the investor deck and the landing page came with the whole identity, in four weeks.
- ForFounders preparing a raise or a launch.
- DeliverablesInvestor deck, landing page, and the visual system behind both.
- TimingQuoted upfront after a short call; most projects start within days.
Product design for apps
Mobile and web apps, from the first MVP to a full SaaS platform, designed to survive contact with real users and real code.
Recent work: FFCC, the official coach certification platform of the French Football Federation, 50+ screens on desktop, mobile and admin, live and on iOS; Finely, a native iOS personal-finance app designed with a senior iOS engineer; the Fan Pass app for Trendex.
- DeliverablesUX flows, UI, design system, prototypes and developer-ready files.
- Your systemI work inside your components, tokens and conventions, and help extend or tidy them.
- Existing workDesigns or AI-generated drafts already there: I audit, refine and give them the consistency they miss.
AI prototyping
Real, testable prototypes, built with AI on top of the design, not instead of it.
I set the intent in Figma, then build working prototypes with Claude Code, Codex or GPT6 Astra, framed by my own design rules and skills, with 3D from Blender running live inside. RIPS went from an idea to a playable prototype in under a week; the AI Assistant prototype holds 46 states. I also built my own AI-augmented prototyping tool.
- You getA prototype you can open, tap, test with users and hand off.
- ToolsFigma, Claude Code, Codex, GPT6 Astra, Blender.
- The ruleAI speed, a designer's judgment on top.
Brand identity
Identities with a point of view, for products that have to stand out in a crowded category.
Yourcall, a voice-AI concierge for luxury travel and hospitality: the full identity, brand book, investor deck and landing, delivered in four weeks and holding up across 21 languages. Trendex: the identity and the Fan Pass app of a YC-backed sports platform.
- DeliverablesLogo, identity system, brand book, art direction.
- Said by a client
At the expo, it truly stood out and became a real talking point.
Maxence Pastor, CEO of Yourcall.
Physical & transportation design
Physical products, from the first sketch to a factory-ready tech pack.
A motorcycle glove collection for P2R ADX, 15+ gloves taken to tech pack; transportation design explorations, a BMW M concept (exterior, interior and HMI screens) and a Red Bull F1 livery in 3D.
- DeliverablesSketches, 3D models and renders, tech packs.
- ToolsSketching, Blender and Cycles, AI-assisted rendering.
Working together
A short call, a clear quote, and we start, usually within days.
I work remotely from Corsica, France, with founders and teams across time zones: async by default, with regular checkpoints. Day rate from €550; fixed-scope projects such as a deck, a landing page or an identity are quoted upfront after a short call. Availability is limited to keep quality high.
- ContactWhatsApp, or e-mail at loiclelay.designer@gmail.com.
- ClientsYC-backed startups, the French Football Federation, GoodBarber, Yourcall.
- Community450+ followers on Dribbble.
Questions
Who is Loïc Le Lay?
An independent product designer (loiclelay.designer) with 7+ years in digital, based in Corsica, France. He designs apps, brand identities, investor decks, landing pages and physical products, and builds AI-assisted prototypes, for founders and startups, YC-backed teams included. His work is followed by 450+ people on Dribbble.
What can he design for a startup?
Pitch decks and landing pages for a raise or a launch, mobile and web apps from MVP to SaaS, brand identities, design systems, testable prototypes built with AI, and physical products up to the tech pack.
How does he use AI?
As leverage, out in the open. He sets the intent in Figma, then builds real, testable prototypes with Claude Code, Codex or GPT6 Astra, framed by his own design rules and skills. AI handles the volume and the build; he decides what's right for the users and the brand.
How much does a project cost?
It depends on scope. The day rate starts at €550; most fixed-scope projects (deck, landing page, identity) are quoted upfront after a short call.
Does he work remotely, and in which languages?
Yes, remotely from France with founders and teams across time zones, async by default with regular checkpoints, in English and French.
How does a collaboration start?
A short call to understand the product, the goals and the timeline. Then a scope, a clear quote, and the work usually starts within days. Contact: WhatsApp or loiclelay.designer@gmail.com.