Trusted by Y Combinator backed startups

Creative designer & Prototype expert. Design leveraged with AI.

Your ideas, illustrated by a pro designer. Not just prompted.

I take an idea from the first sketch to the file your team can build from.

Work with me Explore design projects
My designs, as prompts for your AI
5M €+raised by clients with decks & landing pages
7 +years in product design
YCbacked clients
Design projects

Recent work worth explaining.

Design is all about solving, not just styling, whether the constraints live on a screen or in the real world.

Latest shots Dribbble
Trendex, Identity & Fan Pass AppIdentity & product designer · San Francisco, California Backed by YC2024–2026 Yourcall, Identity & Brand SystemBrand & identity designer · San Francisco, California AI voice agent · Hospitality2026 FFCC by FFF, Official Coach CertificationProduct & visual designer · Paris, France Official certification · AI coach2026 CIGO, Premium Cigar AdvisorProduct & UX designer · Ajaccio, France PWA prototype · Two themes2026 RIPS, 3D Pack Opening AppProduct designer · 3D & motion · Concept Blender · GPT6 Astra2026 Orrery, an Atlas of SpaceProduct designer · 3D & interaction · Concept Blender · GPT6 Astra2026 Finely, Personal Finance AppProduct designer · iOS collab · Ajaccio, France Native iOS · AI advisor2026 AI-Augmented Prototyping ToolProduct designer · Builder · Ajaccio, France AI design tool · In progress2026

The design concepts and prototypes in this showcase are either original explorations or client projects. Some third-party elements may appear for illustrative purposes only, and all rights to them remain with their respective owners.

Beyond client work

Designed by me. Rebuilt by your AI.

Tastepack is where I sell my own prototypes, made with the same care I give my clients. Each pack holds a precise prompt with its images and reference screens. Paste it into Claude, Cursor or Lovable and you start from a finished design, motion included.

10 iPhone apps · 3 SaaS · 1 dashboard · 3 landing pages · 3 pitch decks

Tap a design to open its pack.

Browse Tastepack

Buy a single pack, or get All Access: every pack and its full source code, €499 a year.

Need the designer, not just the prompt? Work with me

Loïc Le Lay
Meet the designer

I'm Loïc Le Lay

A designer with 7+ years in digital: high-end mobile and web apps, from early MVPs to full-scale SaaS platforms. And, more recently, physical products, taken from the first sketch to a factory-ready tech pack. Passionate about car design & motorsport.

I work closely with founders, tech teams and manufacturers, turning bold ideas into products that survive contact with the real world: the user, the codebase, the production line.

Working remotely, from Corsica, France
And more
Dribbble Behance Instagram LinkedIn

“ Design doesn't have to be random AI sorcery, but good design sure works like magic. ”

How I work

The process, in practice.

3D and product design, augmented by Astra.3D · Product design Blender · GPT6 Astra · Figma2026 Learning as a new media, augmented by Astra.Learning · 3D · AI Blender · GPT6 Astra2026 Intent in Figma, reality in code.Demo · Digital Product Design Figma · Claude Code2026
Testimonials

They love and value design

Loïc brought clarity and depth to Trendex, both visually and strategically. His work on our branding and UI/UX shaped a product that feels intuitive, modern, and engaging, not just to users, but also to top-tier stars and partners.

Andrea BonapersonaCEO & Co-founder @Trendex

Loïc quickly assessed our needs and provided solutions tailored to our engagement challenges through UI/UX. A strong creative vision backed by fast and concrete execution. I highly recommend him.

Aurélien OnimusVenture Builder @GoodBarber

Loïc delivered an exceptional logo that exceeded our expectations. At the expo, it truly stood out and became a real talking point. Professional, creative, and highly recommended.

Maxence PastorCEO @Yourcall
FAQ's

Frequently Asked Questions

How do you use AI in your process?
As leverage, out in the open. I set the intent in Figma, then build real, testable prototypes with Claude Code, Codex or GPT6 Astra, framed by my own design rules and skills, with 3D from Blender running live inside. I even built my own AI-augmented prototyping tool. AI handles the volume and the build; I decide what's right for your users and your brand, and bring the craft that makes it read as a real product, not a generated one. AI speed, a designer's judgment on top.
Why does great design really matter for my business right now?
Design is how trust, clarity and conversion get built into your product. In a market where anyone can ship a generic AI UI, a product with a real point of view is what makes users stay, investors lean in, and revenue move.
What if we already have designs or partial AI-generated work?
Perfect starting point. I can audit, refine and elevate what you have: keeping what works, fixing what doesn't, and giving the whole thing the consistency and polish it's missing.
How does the collaboration actually start?
A short call to understand your product, goals and timeline. From there I scope the work, send a clear quote, and we get started, usually within days.
Can you work with our existing design system?
Yes. I work inside your components, tokens and conventions when you have them, and can help extend or tidy the system where it's needed, so your devs get files that fit straight into your codebase.
What's your availability and how do you work remotely?
I work remotely from France with founders and teams across time zones, async by default, with regular checkpoints. Availability is limited to keep quality high, so the earlier we talk, the better.
What does a typical project cost?
It depends on scope. Day rate starts at 550€, most fixed-scope projects (deck, landing page, identity) are quoted upfront after a short call. No surprises.

Tell me what you're building.

Work with me
AI Design & PrototypingProduct Experience Design / Redesign 3D modeling & renderingInvestor Pitch decks Logo, creative direction & IdentityLanding Pages